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Gatlinburg / Pigeon Forge STR - are DSCR lenders still bullish on the Smokies for 2026?

SM
SmokyMtnStacy · May 16, 2026 · 318 views

Looking at a 3-bed cabin in the Gatlinburg / Pigeon Forge area, around $625k. Projected STR revenue on AirDNA is strong (high $90k/yr gross) but I keep hearing the Smokies market has softened from the 2021-2022 peak and that some lenders are getting cautious on Sevier County STR.

For anyone who has financed a Smoky Mountain cabin recently - are DSCR lenders still treating it as a strong STR market, or are they haircutting the projections harder than they used to? What DSCR are you actually penciling after the haircut?

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2 replies
AB
Arin B. May 16, 2026

The Smokies are still a financeable STR market for us - it is one of the most established cabin markets in the country, which lenders actually like. What has changed since the peak is the haircut: we typically underwrite Smoky Mountain STR at 70-75% of AirDNA projected gross (down from 80%+ a couple years ago), and we lean on the trailing-12-month actuals when the cabin already has a booking history.

On a $625k purchase with high-$90k gross, even at a 70% haircut you are often landing in the 1.05-1.20 DSCR range depending on rate and down payment - workable. The bigger watch-item is the operating-cost line (cleaning, management, the higher Sevier County occupancy tax) eating real cash flow even when the loan itself pencils. Happy to run the cabin through our STR model - (818) 447-7035.

DH
Diane H. May 17, 2026

Closed on a Pigeon Forge cabin last fall. The lender used 72% of AirDNA and it still penciled at 1.12. The projections held up too - my first 6 months of actual bookings came in within 8% of the AirDNA estimate.

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